As Seen In
THE PRICELESS STORY
There are some things in life that money can't buy.
In 1997, Kevin Allen walked into a boardroom with a single insight: people don't buy things. They buy what things mean. That insight became the MasterCard "Priceless" campaign — one of the most awarded, longest-running, and culturally iconic advertising platforms in history.
The same emotional intelligence that built a global brand now shapes how Kevin teaches leaders to read the room, connect with what people truly value, and win — whether they're pitching a billion-dollar account, negotiating a deal, or leading a team through change. It's not theory. It's the method behind a campaign that ran for 25 years.
In 1997, Kevin Allen led the team that pitched and won the campaign that became Priceless — MasterCard's global platform and one of the most awarded, longest-running ad campaigns ever created.
The same emotional insight that built a global brand now shapes how he teaches leaders to connect, communicate and lead.
WSJ Best Selling
Author
Kevin Allen's book brings the emotional intelligence principles behind one of advertising's biggest campaigns to leaders everywhere — debuting on the Wall Street Journal bestseller list.
It's the same human insight that built a global brand, now distilled into a practical guide for leadership, communication, and connection.
THE GROWTH STORY
A HISTORY OF WINNING
Across three decades at the helm of major advertising agencies, Kevin Allen was the driving force behind a turnaround at every stop — McCann Erickson, the Interpublic Group, and Lowe Worldwide each rose to become number one in new business under his leadership.
The result: over a billion dollars in agency revenue, and a reputation as one of the industry's sharpest growth minds. It's the same instinct he now hands directly to the leaders he speaks to.
Wall Street Journal
Best Selling Author
“This man gets in people’s heads.”
Adweek
"The secret to winning new business."
Forbes
"He was the best speaker I've seen since joining Google, he may have been the most engaging speaker I have ever listened to"
Google
Listen to Kevin Allen on BBC Radio 4 thought
The result: over a billion dollars in agency revenue, and a reputation as one of the industry's sharpest growth minds. It's the same instinct he now hands directly to the leaders he speaks to.
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